Location & Maps
About This Store
Aldo‘s reputation as an footwear destination has relied upon offering shoes, boots, and accessory lines that are both in step with current fashion trend yet not too specialized in their approach to those shoes. The brand has established itself as one that offers good value for its shoes, contributing to Aldo’s status as a shoe destination for fashion-forward consumer. Aldo feature footwear for both men and women within its stores.
Womens shoes includes dress shoes, heeled shoes, flats, and more, with the brand offering a more extensive selection than that which is available for men. Mens shoes include more dress shoes and loafers, as well as boots like Chelsea boot and sneakers. In addition to footwear, Aldo also features an accessories line within its stores.
What Aldo sells and how the store looks
The accessories line include bags and belts. The store displays these accessories alongside the footwear displays. Aldo’s main category within the mall are Fashion.
Aldo features shoes, accessories, and clothing lines in its stores. Aldo stores tend to feature seasonal product; the shoes and accessories available in the stores will differ seasonal with the fashion trends for that time of year. Aldo’s location in Ontario Mills is alongside stores like Adidas.
While both brands sells similar types of footwear, Aldo features shoes that are focused on fashion rather than the athleticism of the shoes. Customers with similar interests may visit both brands, but each brand caters to slightly different audience. Aldo has also established a line of shoes and accessories that focus upon sustainability.
Known as the CarbonZero line, this collection of shoes and accessories utilize processes that are nature-neutral in their production of these items. The Aldo store displays this line, but separate from the main line of shoes and accessories. The floor plan of Aldo stores is relatively open.
Shoes are displayed on low shelving for customers to browse. Most shoes available in the stores are available from back stock by staff member at the store, though the displays are mainly for viewing purpose. Aldo stores are located in close proximity to another similar shoe store: American Eagle.
Both brands targets customers of similar age demographics, contributing to the popularity of this section of the mall. Aldo shoes and accessories tend to sit in the middle range in terms of price. Aldo works with various designer to provide limited-time and limited-quantity collection of shoes and accessories that are available in the stores.
The accessories wall located at the front of most Aldo stores feature the newest arrival for that brand. This area features bags, such as top-handle bag, crossbody bag, and clutches, as well as accessories like card holders and wristlets.
