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About This Store
Abercrombie & Fitch stores offers clothing in an particular casual American style. As the brand have matured over time, its fashion has become more refined. This branch of Abercrombie & Fitch offers clothing and accessories for adult who want a selection that avoids formal wear.
Abercrombie & Fitch has moved beyond its earlier fashion line and now offer clothing that is appropriate for casual and smart casual wear. The brand offer jeans in a variety of cut and wash. In addition to jeans, Abercrombie & Fitch offers chinos, shorts, and pant.
Casual Clothing and Accessories at Abercrombie & Fitch
Tops account for a large portion of the stores floor space. Graphic and plain t-shirt, long-sleeves, and button-up shirts in knit and cotton fabric line the rack. Outerwear line both seasonal and spring collection.
The store is classified as part of the Fashion category at a mall. The women’s and men’s section of the store are significant area. Abercrombie & Fitch offers fit-specific line such as Curve Love jeans, which come in extended size to allow people with larger curvature to wear the pant without compromising on fit.
Such an effort by the company to offer clothing that caters to a variety of fit within each line is one of the strength of the brand. Other product in the store include bag, belt, and fragrance. These item are sold in a separate area of the store from the clothing but are still available for purchase.
The store is organized according to its product category. The store across this corridor include American Eagle, which offer a similar line of jeans to Abercrombie & Fitch. Both store have a similar customer profile but offer different clothing line.
A visitor to this mall could likely browse both store. Additionally, Adidas is located nearby and offer a contrasting line of clothing to the casual wear of American Eagle and Abercrombie & Fitch. Abercrombie & Fitch store all feature a consistent aesthetic for their clothing line.
The color palette used are mainly earth tone and neutral color with seasonal color added to clothing line as needed. This make it easy for customer to mix and match clothing item from there purchase.